Research / Systems / Evidence
Research into people, workflows, and operational systems—across financial services, hospitality, and founder-led customer experiences.
01 / Financial services
Qualitative discovery, usability benchmarking, and Salesforce Lightning Design System standardization for First Command Financial.
Contextual inquiry · Task analysis · Information architecture
View case study02 / Hospitality
Contextual inquiry and visual task flows for high-stakes safety operations at Marriott International.
Field research · Service design · Progressive disclosure
View case study03 / Culinary services
Customer journeys, service blueprinting, and digital experience design, supported by a cohesive founder-led brand.
Information architecture · Service blueprint · Website prototypes
View case study